Advantages Associated With Social Media Marketing

Companies today are adopting unique marketing strategies to make their presence felt in national as well as international markets. Internet is a fantastic business resource as it is a dynamic, affordable and reliable medium to use to inform prospective clients about your products and services. A number of social marketing websites on Internet help companies to collect suggestions about their upcoming products and make necessary changes accordingly. Marketing through social networking websites is called Social Media Marketing, and has become very popular among business organizations in order to establish a market for a soon-to-be-introduced product. This marketing technique has emerged as one of the best options for companies due to its usefulness in enhancing sales and revenue. Some of the other benefits of Social Media Marketing are given below:

??? Social networking continues to grow rapidly. Therefore, promoting a product or service on a social media site is considered the fastest way to bring it into the limelight.

??? Using social media networks, one can interact with one’s customers in a personal way. This helps companies enhance their goodwill in the market while maintaining friendly relations with customers.

??? Utilizing Social Media Marketing, business organizations can answer the queries of their customers in a timely manner. This enhances customer satisfaction and their faith in your company.

Along with Social Media Marketing, companies are also utilizing Search Engine Optimization (SEO) techniques as a part of their Internet marketing strategy. SEO revolves around optimizing the rank of a website or webpage, which in turn increases the volume of visitors (traffic). SEO is an effective technique to increase sales without spending a hefty amount on television or radio advertising. Besides increased visibility on search engines, there are many benefits associated with Search Engine Optimization. Some of these benefits include results-oriented promotion, a higher rate of return on investment and increased accessibility of the target audience.

If you are planning to use Search Engine Optimization services, then you need to conduct a little research. This will help you identify companies that are offer quality services at reasonable prices. Thorough research can also be undertaken to learn the specific procedures that a particular company is following. As a business owner, you should seriously consider SEO services as the chances of selling a product/service are better compared to traditional advertising. By using professional SEO services, you can overcome the competition and take your business to the top.

Why Should You Make Use of Social Media Analytics Tools

Social media is no more a mode of mere directionless interactions and idle networking as it was initially looked upon by many. Today leading brand names have started participating in various social media platforms not only to make their market presence felt online but also to make the best of their online presence. This is done in the form of audience polls, feedback and conversations, by arranging online contests and giving out essential FAQ’s regarding a service or product. Furthermore, there are companies that also come up with interesting blogs and articles that give relevant information to their online audience, which is shared by an individual user if there is any value addition.

However, only being socially present is not everything. In order to reap in the best results an enterprise also has to use innovative techniques to measure their online efficiency. This is where social media analytics tools come to use. The social media data that is gathered from using these analytics tools are of paramount importance. It is instrumental in enabling a company to come up with effective online campaigning strategies and leads in efficient social media marketing.

Today almost every company needs to concentrate on social media and social media analytics. It is an important tool for every social media user, be it an individual business owner or a company to increase its online effectiveness. Social media analytics offer a new paradigm for evaluating interactive marketing by integrating, analyzing and enabling companies to respond to social intelligence attained by expanding their reach, reducing retention and creating greater revenue. It helps you to arrive at essential business decisions in terms of marketing and branding.

Eminent market players of social media analytics tools provides quick results to maintain a track of social media behaviors in real-time and attain mass feedback on what will work on a particular product or service. Few other benefits are as follows:-

  1. Offers trending views and drill-down capabilities
  2. Provides insights to make faster, smarter operating decisions across huge amounts of social data
  3. Acquisition to revenue
  4. Derives faster insights into the key influences on your K-Factor and viral campaigns
  5. Understand what keeps customers engaged, and uncover the levers that can most influence revenues.

Today, with the growth of social media platforms, such as Twitter, blogs, Facebook and the like marketers need to assess in a unique pattern about the next analytic needs in a new world of web 2.0. Eminent service providers offer enterprise hosted solutions depending on a client’s business challenges.

Online Fundraising Platform Surpasses 250 Million in Donations

With social networking, creating a fundraiser and garnering donations has become easier than ever. Many causes have gained great following and reached their fundraising goals by taking advantage of the exposure that can be gained with social networking and the utilization of fundraising websites.

It is much easier to spread the word for a cause via the internet and gain more followers for the fundraiser. One such website that allows people to do that is . This website enables charities to promote their cause and raise as much money as possible. In fact, to date, Fundly has raised over 250 million dollars in donations, and has over 25,000 customers.

Fundly makes starting a fundraising campaign very easy and simple. All you have to do is sign up for an account and you can then start collecting donations online in the same day. You can set a goal and begin collecting donations to reach that goal. Fundly keeps track of the donations you receive and notifies you of how close you are to your goal. Using Fundly, you can also use social sharing tools that enable you to share your campaign on a variety of social networking websites, reaching a larger audience. Many major organizations have managed to raise money online using Fundly. In addition, campaigns that have gained a lot of media attention have used Fundly as well. Fundly has managed to change many lives with its spreading of crowdfunding for a positive cause. Online fundraising is now a surefire way to meet your donation goal and Fundly is one of the best websites to use for this.

The fact that through online fundraising Fundly has managed to raise more than $250 million speaks levels. Fundly utilizes crowdfunding for the benefit of charitable organizations. One example of such is Habitat for Humanity. Habitat for Humanity has raised over $1million through online fundraising using Fundly. Not only have millions of dollars been raised, but also that many people have been helped by these organizations with the use of the money.

In addition, Fundly has also partnered with the organization Teach for America, and raised over $400,000 to train college graduates to teach in inner city neighborhoods. This ensured that under-privileged kids received the education they deserved. Also, thousands of politicians have used crowdfunding and online fundraising to get donations for their political campaigns. Fundly can be used for any legitimate fundraising cause.

With Fundly, the possibilities of online fundraising are plentiful. You can create a personal fundraising page with videos and rich text. You can get twice as many donations using the Social Multiplier. You can also get your supporters to spread the word for your cause using social networking websites.

On top of all of this, it is completely free to make an account. Many other major organizations are aligned with Fundly, such as the American Red Cross and Teach for America. Fundly has taken online fundraising and crowdfunding to a new level, and is making much of a difference in people’s lives all the same.